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The VII Scientific-Pedagogical Conference on Innovation and Sustainability will take place on October 23 and 24, 2025. This edition aims to create a space for discussion and reflection on innovation anda sustainability, cross-cutting and multidisciplinary topics that are crucial both in the organizational context and from other perspectives.


This event will publish a book of proceedings with an ISBN.




Contact

jsustenta25@uevora.pt


Program

Program

Online sessions October 23, at:

https://zoom.us/j/94312891462?pwd=ILnBLdbjVFXiSbTC8A5IgCdU0Cgxm9.1

Br Time

Pt Time

October 23

10:30

14:30

Opening session

11:00

15:00

Session 1 – Moderator: Duarte Xara Brasil

Deu Match ou Não? O Retorno da Rainha do Bumble e os Desafios de Reinventar o Namoro Online

Darlini Girardi

Entre a Lealdade e a Profissionalização: Os Dilemas de Linete Albertina na Casa Lusitana (Rede de Culinária Portuguesa)

Glauber Melo

Entre o Algoritmo e o Quadro: O Dilema do Uso da Inteligência Artificial na Formação em Administração de Marketing

Marcos Aurélio Gonçalves

Thomas Cook

Laura de Caeiro

12:30

16:30

Session 2 – Moderator: Cristina Galamba Marreiros

Refilável, Auditável, Desejável? O dilema de marketing verde da Natura em 2025

Marcos Aurélio Gonçalves

Trajetórias Cruzadas - Decisões e Desafios na Transição de Carreiras

Arthur Barbosa da Silva

Xeque? Qual seria sua jogada nessa partida?

Darlini Girardi

























Online sessions October 24 at:

https://zoom.us/j/97312328556?pwd=kTeNIBgAmhMxuRx8JgzOO5YLkLkpQI.1

Br Time

Pt Time

October 24

12:00

16:00

Session 3 – Moderator´: Leonor Vacas de Carvalho

"De Resíduo a Ouro Líquido”: O Dilema da AVO entre Crescimento e Regeneração

Mayara Pellenz

FEA: Cartuxa Tinto Colheita - Subir o Preço ou Cultivar a Escassez?

Rute Carrageta Ginja

O que as Empresas Podem Aprender com um Incêndio em Termos de Gestão: O Legado do Hotel Marambaia

Crisanto Soares Ribeiro

Domando o Leão - Quando o Talento Desafia a Cultura

Heron Colzani

13:30

17:30

Closing ceremony – Round table discussion

Moderator:  Leonor Vacas de Carvalho e Duarte Xara-Brasil

“A Importância dos Casos para Ensino em Sala de Aula na Era da Inteligência Artificial”

Pedro Dioniso (ISCTE-IUL, Portugal), Sidnei Vieira Marinho e Anete Alberton (Univali, Brasil)


Call for Papers

We invite students, researchers, and teachers to participate in this event, in an informal sharing environment that allows for discussion and collaboration to create knowledge.
Submissions until September 15, 2025.

Works will be considered on the following topics:

  • Socially impactful innovation  
  • Environmentally impactful innovation 
  • International marketing  
  • Green marketing 
  • Smart cities and territories
  • Digitalization in the context of sustainability
  • Mobility and sustainability
  • SDGs within sustainable organizations
  • Social entrepreneurship in a territorial context
  • Pedagogical innovation focused on sustainability
  • Circular economy
  • Other topics that fit within the theme of the Call


The works to be submitted can have one of two formats:

  • Case studies - developed by students under the supervision of teachers
  • Communication - senior work, developed by teachers and researchers  


The evaluation of the works will be conducted in a double-blind review. Reviewers will classify the works on one of four levels:

  • Not Approved
  • Approved for presentation and publication of abstract only
  • Approved for presentation and publication after proposed revisions
  • Approved for presentation and publication without revisions


Download the template for submitting Case Studies (here) or the template for submitting Communication (here).

You can consult and disseminate the call for papers here.

Submission here.


Contact
jsustenta25@uevora.pt

Important Dates

Opening of submissions: June 1, 2025  
Deadline for submission of papers: September 15, 2025  
Evaluation of submitted papers: by September 30, 2025  
Announcement of results: October 3, 2025  
Registration deadline: October 15, 2025  
Event date: October 23 and 24, 2025  
Submission of final version of papers: by October 31, 2025, using the template available on the website, for the mail: jsustenta25@uevora.pt

Contact
jsustenta25@uevora.pt

Organizing Committee

Cristina Galamba Marreiros

Duarte Xara-Brasil

José Biléu Ventura

Leonor Vacas de Carvalho

Luísa Cagica Carvalho

Rui Quaresma

Sidnei Vieira Marinho


Contact

jsustenta25@uevora.pt

Scientific Committee

Cristina Galamba Marreiros, CEFAGE - Universidade de Évora

Duarte Xara-Brasil, Instituto Politécnico de Setúbal

Leonor Vacas de Carvalho, CEFAGE - Universidade de Évora

Sidnei Vieira Marinho, UNIVALI